Behind the Name

“Dally” and “Lou” were the beloved nicknames of our great-grandparents Dallas and Mary Lou Johnston, or known to us as Gigi & Grandpa. They grew up in rural Morning Sun, Iowa where they met as children and were high school sweethearts. Their marriage was a testament to true love and family lasting for 73 wonderful years. These two incredible people whose legacy has shaped who we are today. They built a life rooted in hard work, faith, and family. Mary Lou worked hard to provide for her family working at Winegard Company making antennas. Dallas worked a long career at Montgomery Ward’s. After they both retired, Dallas & Mary Lou were very active in serving their community through the Lion's Club which Dallas continues to make a lasting impact within his community. They gave back to their community so well and we hope to do the same. The values that they exemplify continue to guide us both in business and in life.

When we dreamed up our boutique, we knew we wanted it to be more than a shop. We wanted it to honor where we come from and the people who paved the way for us. Naming it after our great-grandparents felt like the perfect way to keep their spirit alive in every collection, every launch, and every customer connection.

Every time you shop Dally Lou, you’re not just supporting a small business,  you are becoming part of a story that started generations ago, one that we are very proud to carry forward.